![]() Remember, too, that smart speakers that use voice search don’t allow for paid advertising. If you choose to ignore it, you could be driving customers straight to your competitors. Why Do I Need To Optimize My Copywriting and Content For Voice Search?Īs many as 71% of consumers prefer to search for a query verbally than the traditional typing method. While voice search hasn’t yet dominated and replaced standard search engine activity (i.e., going onto a search engine’s website and typing the query in), it’s making its mark. Voice search is when you use your physical voice to ask search engines a question.Ī common query is ‘Alexa, what’s the weather like today?’ We’ve compiled a list of seven copywriting techniques to optimize your content and/or copywriting for voice search. That’s a whole lot of families asking Siri, Cortana, and Google questions. There are almost 40 million voice-first devices in homes across the US.
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